“Messi Circuit”: what the urban art tour looks like and how much the houses are worth in La Bajada, where he grew up in Rosario
The biggest star in world football is Argentine and he was born in Rosario. Recently, several artists have created street murals depicting Messi in the places where he grew up: his house and the club where he took his first steps can be visited by fans and curious people.
It is estimated that the “Messi Circuit” will also contribute to the relocation of La Bajada, a small neighborhood of low houses in Rosario, defined by the neighborhood of the former military communication battalion 121, a large plot of 30 hectares converted by the municipality. for various uses.
It’s an initiative that celebrates the origins of the football star through a series of murals in key locations from his childhood and adolescence. Operated on Lisandro Urteaga by Imagina Pintura Mural, in participation Marlene Zuriaga and other guest artists who are experts in the field Street artthis project reflects the most important moments of his life, honoring his legacy and the impact he had on his community.
The tour starts at his childhood home, continues with the murals at the No. 66 General Las Heras school and reaches the Abanderado Grandoli club where Messi began his career.
These works include representations of moments such as the triumph of the World Cup and the Copa América, all created by important mural artists such as Urteaga, Zuriaga and Paulo Cosentino.
Messi and Ángel Di María are also implementing a real estate project together with a development group. This is a premium condominium located in Guayaquil at 200, in the coveted north of Rosario
In addition, the project has a transformative impact on the neighborhood of La Bajada, creating new tourist and cultural interest. Fernando Dominguesof AkzoNobel Decorative Paintings, highlighted the power of color to revitalize communities and emphasized that this initiative is part of the “Come to Color” program, which has implemented more than 2,500 projects worldwide.
Messi’s circuit begins in his childhood home, which is now a tourist attraction. This first mural titled “Champions of America” was created by Urteaga and Zuriaga. With more than 70 square meters, it celebrates the Copa América won by Argentina in 2021.
Right in front of this house is the “World Champions” mural, on the corner of the State of Israel and 1° de Mayo, with an area of 40 m2, which immortalizes the moment when Messi achieved his dream, which he had wanted since childhood. : glory in the World Cup in Qatar.
The next stop on the circuit is at School No. 66 General Las Heras, where Messi attended as a child. There are two artistic interventions on display.
The first is the 2022 World Cup representation captured in a 50m2 concrete tank in Plaza José Hernández. This work was created by Urteaga and Facundo Romewith design by Marlene Zuriaga.
The other is a 2015 mural by artist Cosentino that features the ghost of little Messi in the schoolyard.
The tour continues at Club Abanderado Grandoli, Messi’s first club, where the mural “About another galaxy and Grandoli” is located, a 360 m2 work that depicts the story of Messi, his friends, his family and the role of his grandmother. in his life.
Located in Tower 6 at Sánchez de Thompson 212 bis, this mural was created by Lisandro Urteaga, Marlene Zuriaga and Gabriel Griffa.
The circuit will culminate at Newell’s Old Boys Club’s Malvinas Argentinas grounds with a 300m2 piece commemorating the moment Messi “touched the sky with his feet” at the World Cup in Qatar. The mural, titled “World Cup Anniversary”, is expected to be completed in December next year to commemorate the anniversary of Qatar’s victory.
Domingues clarified: “Through these works, they pay tribute to key moments in Messi’s life with the support and enthusiasm of his family, who accompanied the project at every stage. Color has a transformative power in people’s lives and Lionel inspires the values that unite us and make us proud as Argentines.”
The neighborhood of La Bajada, where the Messi Circuit is located, is the center of attraction that preserves not only the birthplace of the multi-champion in football, but also the vacant lot where he played, today transformed into a neighborhood club for neighborhood kids. .
Diego Ferreyraa member of the College of Real Estate Brokers of Rosario (COCIR) and the real estate company of the same name, pointed out that “the neighborhood retains its essence with low, period houses, mostly single-story. “Growth in the area was limited due to its location, as the former 121st Communications Battalion cut off movement, which limited development.”
In terms of property values, houses in La Bajada and the nearby neighborhood of Las Heras, home to the school Messi attended, sell for between $50,000 and $70,000. Rents there average between $180,000 and $200,000 per month.
“Despite Messi’s popularity, there has not been a significant increase in demand for housing in the area, but we believe that with the improvement of Rosario’s security, this effect will soon be reflected in the market,” concluded Ferreyra.