“Our customers Omoda and Jaecoo benefit from 25 years of automotive experience from CFAO in Maroc”

Entretien : Laurent Genet : « Nos clients Omoda et Jaecoo vont bénéficier des 25 ans d’expérience automobile de CFAO au Maroc »


– Can we talk about Omoda and Jaecoo brands, what is their history and position respectively?

– Launched in 2023 and destined for export, OMODA & JAECOO brands are part of the port of 8 brands of Chery International, established in 1997. The 5th automobile group in China, Chery International is the country’s first exporter after 2022 .In 2023, the manufacturer exported one million cars and sold two million in China. It amounts to 80,000 wages. 7% du chiffre d’affaires invested in Research & Development benefits à OMODA & JAECOO, notably à travers 13 strategic technologies.

Specialists in innovation and ecologically responsible technology, OMODA & JAECOO incarnent le changement, et s’adressent à une clientele urbane, jeune, curieuse, ouverte aux innovations et aux voitures à nouvelle énergie. Specializing in futuristic compact SUVs, the OMODA brand whose signature is ‘Cross Future’ focuses on design, technology and environmental responsibility. After a decade of experience in a joint venture with the all-terrain manufacturer and a global foundation, JAECOO is “Issu de la Tradition, Au-delà de la Tradition” (“From Classic, Beyond Classic”). Designed for the future, OMODA & JAECOO will provide the highest quality equipment accessible to the maintainer.

– Pourquoi avoir choisi de s’implanter au Maroc, qui plus est avec des véhicules hybrides, sachant qu’ils component 4.5% du marché de l’automobile seulement?

– Launched globally in 2023, with 1.5 million vehicles exported in 2030, in the form of OMODA & JAECOO in 900 concessionaires in 40 markets in Turkey, Russia, Chile, Mexico, Kazakhstan and Europe. The two biggest car brands in the African continent include South Africa and Maroc, OMODA & JAECOO and their present presentations. These two brands are responsible for the Diesel models, the essence models allow us to start today the implementation of OMODA & JAECOO in Maroc. Ils sont parfaitement adaptate à une utilization urbane mixte, y doté d’un rapport qualité-prix très compétitif. Then the AIVAM statistics montrent une bascule continue du Diesel – soit 90% du marché au Maroc – vers l’hybride. Nous tradeiserons les modelèles hybrides and four driving routes aussi vite que possible. At the end of 2024, we will launch the new OMODA E5 fully electrified without making its segment debut.

– The OmodaC5 and Jaecoo 7 models, launched on September 12 in Maroc, are equipped with all the latest technologies and are sold at three affordable prices. Est-ce que ce sont là les characteristics d’une “chinoise exception”?

– Côté products, OMODA C5 1.5T and JAECOO 7 1.6T – the engines do not develop respectively 154 and 194 chevaux and some excellent units combined with automatic soup and sports gearboxes – we provide l’avantage de la reliability et de revient moindre pour avoir été déjà vendus à des millions d’exemplaires. Alors que JAECOO 7 is the classic design, OMODA C5 vise l’expression d’une individualité. The quality perceived à l’intérieur des sièges et des aménagements de même que les elements de confort – comme son SONY immersive, les écrans tactiles de large tailles, l’éclairage d’ambiance automobile dudéuretàtiante , plus the sports bags sièges avant for OMODA C5 or the entire panoramic 1.1 m2 for JAECOO 7 – démocratisent des équipements worthy of the premium.
Côté réseau, nous venons de lancer OMODA & JAECOO à Casablanca, et allons convert rapidlyement notre succursale d’Agadir. We Suzuki partners invited us for a Workshop à l’occasion du launch and expressed the interest of OMODA & JAECOO. We are open to applications from concessionaires of other professional automobile brands interested in joining the OMODA & JAECOO network. As a development of notre réseau prendra du temps, nous avons intégré ce parameter dans le positioningnement prix de nos modelèles.

– Comment will spare parts distribution service be guaranteed? Can you confirm to your customer that the après-vente service will perform well that the vehicles are made in China?

– With spare parts, OMODA & JAECOO vehicles are manufactured in state-of-the-art factories, with international quality standards for the global market, in Anhui – China’s 2nd automobile manufacturing and exporting province – and Dalian in Liaoning.

CFAO was introduced in Maroc 25 years ago and launched OMODA & JAECOO to other countries, our new experience. We are currently preparing entertainment contracts at the lowest price and main work levels equivalent to Suzuki models.

The Lorsque’une brand was launched in a new country, the initial spare parts stocks are generally based on global stories and the first step of the two years is to create a vehicle parking area sufficient for the general volume of stocks pour un service après-vente réactif et de qualité. Our atelier sur Moulay Ismaïl is desormais CFAO MOBILITY multimarques. During a workshop held on September 12, we will open to our Suzuki partners present in Marrakesh, Tangier and Fez, the distribution of OMODA & JAECCO after the validation of the proposed locations. Our OMODA & JAECOO customers benefit from 25 years of automotive experience from CFAO in Royaume.



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *